What Does Visual Data Do for Your Direct Mail?

There’s a reason why ancient people communicated via pictures on cave walls, and why the world’s texts are actually made up of a bunch of little images. There’s a reason why road signs keep words to a minimum and eliminate them completely if possible. Images are powerful. If you want to say something quickly and concisely, there’s nothing more effective than a picture

What makes images so powerful, especially when you have to communicate important information to a lot of people? Well, our brains are actually designed to respond to images before anything else. Around 30 percent of the brain’s neurons are visual, making vision our dominant sense. Our other four senses don’t have nearly as many neurons; in fact, the runner-up to vision is touch with eight percent of our brains’ neurons. This means that we have a powerful ability to turn images into meaning, giving a single image the power to fully convey a complex idea.

This is good news for direct mail marketing. At Mudlick Mail, we have spent years working to get image usage down to a science, because it’s the best way to leverage direct mail’s simplicity and power. The smallest tweak can make the biggest difference. In today’s blog, we want to give you a peek behind the curtain into the reasons why our mass mailing service team works so hard to create graphics that will get you results.

Why Are Images So Powerful?

  • The brain remembers images

    • Not only do visuals attract more attention and make information easier to absorb, they stick around in the brain longer. You can use visuals to emphasize important points, and the eye will instantly be drawn to exactly where you want it to go. The brain will be more likely to store information it absorbs as “important.” Something as simple as an exclamation point or a bright font color can make a huge difference.
  • Graphics communicate at the speed of light

    • Modern consumers don’t spend more than 20 seconds with a piece of mail, which gives you a very short window to get your message across. Because our brains process images 60,000 times faster than text, images can get the job done in an instant. The highly visual formats we use allow prospects to process more in less time, giving them more bandwidth to process any included text. Save your prospects’ brain power, and you just might save your business.
  • Visuals offer another welcoming door to prospects

    • People process information in different ways, and images offer visual learners a wide-open door. Including visuals in your direct mail ensures that visual learners will understand your mailings and therefore be more open to responding positively.

Modern technology has made our dependence on visual data stronger than ever. Making sure that your marketing has effective branding and careful design is key to making a name for yourself and convincing prospective customers to invest in your product or service. Good marketing materials create an experience, and even if the experience only lasts two seconds, it can make all the difference.

A picture may be worth a thousand words, but you’ve got to make sure it’s the right thousand words. Otherwise, your images will say a bunch of things you don’t want your customers to hear. The team at Mudlick Mail carefully designs, prints, and mails out materials for your business, tailoring every part of the process to your business. From design to delivery, we monitor each step and evaluate what we can do to improve the next mailing. We offer unmatched flexibility, access, and support. At the end of the day, we want to be your business’s most powerful ally. Get started with us today!

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