Advertising used to be up to magazines, newspapers, door-to-door salesmen, and direct mail. Though all of these mediums still contribute, internet marketing has taken over a lot of territory. It is faster, cheaper, and more convenient than almost any other type of marketing. Unfortunately, that means that everyone is doing it and consumers drown every day in marketing emails and ads. A lot of email inboxes have special filters to make sure your prospects never even see the emails you send out. By itself, email marketing is a weak solution, and no business can afford a weak solution.
At Mudlick Mail, we love email marketing, because it makes our direct mail marketing look really, really good. Email is impersonal and stacks up on itself until people don’t even want to look at it. On the other hand, people check their mailboxes daily and will go through any mail immediately, which means your designs and sales copy actually can be get seen. Direct mail can drive traffic to your online presence better than email ever will.
In our last blog, we shared two reasons why direct mail marketing rocks. Today, we have two last reasons why you need to integrate direct mail into your marketing strategy.
Superior delivery experience
There are lots of ways to spice up an email, and savvy email marketers can make them very pretty. The problem is, all of those graphics have to load. Sometimes they are slow; other times, they don’t load at all and people have to click a link to view the email online. How many people do you think actually do that? Do you?
Direct mail marketing has all of its graphics and sales copy intact and ready to be enjoyed the minute eyes hit it. Even better, you can do research into cues that people look for as they sort their mail. They look through their mail to see if anything important has arrived, and by tailoring your design to look important, you can catch their attention. At Mudlick Mail, we know all about this. You can play with envelope shapes, sizes, and colors to make people curious. You can use fonts that look like handwriting. You can use real stamps instead of printed indices. You can also make your mail a bit lumpy to make it intriguing. Coasters, magnets, and stickers are perfect for drawing people in. These are all things that emails cannot do!
Boost trust levels
The internet is not a trustworthy place, and consumers react to email accordingly. They don’t want to lose their privacy. They don’t want to provide personal information to someone who can be hacked some day. They get barraged with phishing scams and don’t trust email attachments. You find yourself having to do all your marketing work within a headline and a subject line, because people won’t open your emails. With your creativity limited by consumers’ distrust, how can you make your email stand out from the rest? It’s impossible.
Direct mail solutions are completely different. It can have a bunch of bells and whistles, and a consumer will view that as a bonus, not a red flag. It can be held, and if it has great ad copy, it can draw consumers in and drive them to your website or business. People may not trust advertisements very much, but they trust physical mail they can hold more than fancy emails that slow their inboxes down. In short, direct mail does everything that emails cannot. What’s more, it is special in an age where almost all communication is done over the internet. It makes deeper emotional connections and delivers superior response rates. If you aren’t using it, today is the day to start!
At the end of the day, your marketing will only work if it sets you apart from the competition. At Mudlick Mail, we work with each client one-on-one and create unique marketing plans for each. Our mail marketing experts have the knowledge and tools to create direct mail campaigns that give your business that explosive success you need. We can help you target the prospects most likely to respond to your offers. We can help you design your mail. We send your mail out for you on a strict schedule so you know what to expect. Contact us today to learn more!