Tuffy Tire & Auto Service – Automotive Repair Direct Mail Marketing Results
OVERVIEW OF BUSINESS
Location: Greater Jacksonville, FL Metropolitan Area with a population of approximately 37,000.
Years in Business: Owner purchased 3 years ago.
Shop Capability: 8 bays and 6 techs.
- Print Coupon Mailers
- Money Mailer
- Database Marketing
- Social Media
- Paid Online Advertising
The Tuffy Tire and Auto Service owner had begun to realize his marketing efforts were not working as well as he originally anticipated. The print coupon mailers were not producing desired results. He began to do some research and seek advice from others to determine which changes he would implement to his marketing plan. Upon researching our automotive learning center, he determined that Mudlick Mail offers the most relevant and valuable information in the industry.
The Auto service owner partnered with Mudlick Mail to execute a direct mail campaign. The dedicated account manager provided consultation to develop a mail campaign that would deliver optimal results. As part of the solution, the consult and service delivery included:
- A free market analysis which identified the shop’s full market potential, a complete list of prospects in a 3-5 mile radius of the shop. The prospects were targeted based on specific demographic criteria.
- Professional design services for a 6×11, full-color postcard. The broad discount offers were used to drive customers to the shop. The features and benefits most desirable to the core target audience were highlighted on the marketing mailer.
- A free call tracking number was provided to help track the direct mail campaign performance. The shop owner would have access to performance metrics and recorded calls 24/7.
- Phone acquisition training and sample front-counter sales scripts were provided to help get cars in the shop and maximize the value of every repair order. The shop owner consistently uses the Mudlick Mail Automotive Learning Center to help:
- train employees,
- manage operations, and
- obtain best practices on building customer count.
We do it all!
Price includes (no contracts or volume commitment)
Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
Direct Marketing Association
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