- DEFINE YOUR AUDIENCE
- DEVELOP COMPELLING CREATIVE
- GENERATE NEW LEADS
- ANALYZE RESULTS
1 DEFINE YOUR AUDIENCE
We will collaborate with you to identify who to target in order to yield the highest response. This involves the following:
- Doing a demographic analysis around your club. This allows us to target only the most fruitful areas and avoid wasted impressions.
- Analyzing your current member profile in order to target people of similar
makeup. Some of our most commonly used targeting options include:
- Age Range
- Health & Fitness Enthusiasts
- Outdoor Enthusiasts
- Using our technology to place your ads on relevant sites based upon these keywords.
We are partnered with over 2 million websites, ensuring that wherever your top prospects go on the web, your business will be seen.
2 DEVELOP COMPELLING CREATIVE
While targeting is extremely important, it also takes an eye-catching creative to captivate your audience and motivate them to respond. Fortunately, we have you covered when it comes to amazing and effective creative.
- We will work with you do develop a great call-to-action that will drive response.
- Our award-winning design team will then create your ads utilizing flash animation to draw the eye of your prospects and entice them to react.
- We will provide creatives in two of the most effective banner sizes — a 300x250 medium rectangle and a 728x90 leaderboard.
3 GENERATE NEW LEADS
Once we have established your ideal audience to target and developed compelling creative, it is time to start generating new leads. To do this, a well built landing page is a must. When someone clicks on your ad, it is imperative that they have a seamless and effortless experience, and can easily sign up on the landing page.
If you already have a good website with a landing page built for the call-to-action of the ads, that is amazing and will not cost you a dime. If you do not have this, don’t worry. We can develop a landing page with a lead form that matches your branding and mirrors the call-to-action from the targeted display ad.
4 ANALYZE RESULTS
Now that we’ve defined your audience, created compelling creative and generated new leads, there is only one thing left to do — analyze.
- You will receive complimentary access to our digital dashboard, which can be accessed 24/7 to view all campaign stats and identify trends for continual improvement.
- We will also set up automated reporting so that you have the most pertinent information delivered right to your inbox however frequently you prefer – daily, weekly, or monthly.
- 50,000 Impressions/mo –1.5¢ ea ($750)
- 75,000 Impressions/mo – 1.3¢ ea ($975)
- 100,000 Impressions/mo – 1.2¢ ea ($1,200)
- 125,000+ Impressions/mo – 1.1¢ ea
3 Month Agreement:
- 50,000 Impressions/mo –1.3¢ ea ($650)
- 75,000 Impressions/mo – 1.1¢ ea ($825)
- 100,000 Impressions/mo – 1¢ ea ($1,000)
- 125,000+ Impressions/mo – 0.9¢ ea