Small Business Marketing & Advertising
There are many marketing tactics to choose from. The million dollar question becomes, “which marketing strategies will increase long-term customer count and sales?”
Whether it is search engine marketing, social marketing, or digital marketing, small business advertising techniques should be well thought-out and should include both offline and online tactics.
If you are wavering as to which marketing mix will provide you with the best results; the marketing & advertising matrix below will help you decide which advertising techniques are most effective for your unique business case. The marketing landscape is different for every business, dependent on target audience, product & service offering, business location and marketing goals.
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Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
Direct Marketing Association
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