Postcards: Simple, Yet Effective
Now, more than ever, businesses are looking for effective marketing methods. After hearing about online marketing for so long, they’re starting to wonder if there are other ways to go about getting clients. This can be true for small and local businesses, like dental or automotive. Why try to reach out to millions of people when the customers you really want live only a handful of miles away?
Most businesses appeal to online marketing because it’s free, and while that may be true most of the time, it can take a lot of effort and time away from more rewarding marketing methods. It’s time to start thinking of something else. Something like direct mail.
Just a Postcard?
Big companies are all about online branding and expensive television commercials. Many of them have forgotten about the usefulness of direct mail. Others are simply too big to take advantage of it. That means there is a huge space open for small businesses that want to find new customers or entice current customers to return and bring in referrals. Direct mail can be used for postcard mailings, which can accomplish all of those things.
A simple postcard may not sound like much, but it can do a lot. Most people only get a handful of mail these days, and no piece of mail will be ignored. You are essentially guaranteed a pair of eyes from every household as they thumb through the mail to see what they received that day. Plus, there is a lot you can offer with a postcard.
Plenty of Options
Postcards can act as attention grabbers. They can offer sales, function as coupons or discount vouchers, or be reminders. A single postcard offers a lot of versatility to any small businesses interested in direct mail marketing. They’re also inexpensive and can be used in many ways so that your business reaps the best benefits.
Discuss the possibilities with your company and the direct mail business to see what will work best. What do you need your mailing to say? What do you need it to do? When everything is worked out, the direct mail business will send out the allotted number of advertisements to specific locations. Everyone will see your business in their mailbox and the results will soon follow. It’s time to get into a new marketing strategy. See what a little postcard can do for you.
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Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
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