As a business created to support businesses, we have a deep empathy for entrepreneurs and all they face every day. Many of them wear multiple hats, juggling several roles and working crazy hours just to keep the basics of their businesses going strong. It’s a wild ride, but we love working with people who live for the fight of moving a business forward. They are some of the toughest, most creative, most generous people around, and we work hard every day to be their strongest allies.
Today’s business owners face a massive array of choices when it comes to marketing their services and products. From social media to television to internet ads and beyond, there are many options, and they aren’t very cheap. As a business owner, you need to get the biggest bang for your buck; your livelihood probably depends on it. That is why many people consider physical mailings.
Sending physical mail to prospective customers comes with its own perplexing choices. At the end of the day, you need to get pieces of mail designed and put into people’s mailboxes. The United States Postal Service can mail out pieces you create yourself with Every Door Direct Mail (EDDM), or you can join a direct mail service like Mudlick Mail. How do you choose?
Understanding EDDM and Direct Mail
At the end of the day, Mudlick Direct Mail is a better use of your marketing budget, but to understand why, you need to understand its main opposer, EDDM.
What is EDDM?
“EDDM” stands for Every Door Direct Mail. It is bulk mailing option that gets mail from your business to prospective customers without you having to know their addresses. You simply choose mailing routes you think would benefit your business, deliver correctly-sized mail to the post office, and then let the USPS deliver your mail for you. Your bulk mail will end up in every active mailbox on the route.
Why EDDM Can’t Beat Mudlick Direct Mail
EDDM is a clumsy tool that wastes money due to its design, whereas Mudlick’s direct mail hones every effort to its most efficient. Not sure what we mean? Well, there is one main way that EDDM wastes marketing budgets:
- EDDM requires you to mail to every household on the carrier route.
- The post office counts vacant properties and properties with vacation holds in the number they give you. That means you end up printing 5-10 times the mail you actually need. Not many marketing budgets can handle that kind of inefficiency without a struggle.
Use Mudlick Mail to Grow Your Business
We have good news for you: the EDDM struggle isn’t necessary. Instead, you can turn to Mudlick Mail’s tailored, carefully-curated mailing lists. We help you design, print, and get your message to exactly the people who need to hear it when they need to hear it. We don’t make you pay to blanket entire areas; we help you speak to everyone ready to listen because we understand what you have on the line. Contact us today!