Marketing Your Small Business 101
- You’re Not a Large Corporation: If everything you know about marketing comes from big name brands like Proctor and Gamble, you have a lot to learn in the world of small business marketing.You have to approach things like a small business would, not like a large company might. You don’t have unlimited funds to waste on marketing campaigns that may not work. You won’t be able to reach every person in your target audience. Do some careful planning before you send out direct mail advertising or even a single Tweet and you’ll find you build a far more effective presence for your company.
- Brick and Mortar? Think Local: If your company has a physical presence, don’t start thinking global too early. You want to tap into the local crowd, and whether you do that through Groupon or a brochure mailer, the key is to reach those who might actually come by your shop, not those who are at least thirty minutes from your location.
- Rotate Tactics: Remember that no single effort is going to work all of the time. Instead, you have to rotate your approach as often as possible. Use direct mail marketing during this campaign, then work on your Facebook page during the next one. Don’t forget to look carefully at the analytics of each campaign, though, to sort what works from what doesn’t.
Marketing is often the toughest part of owning a small business, but with a little help and guidance, you’ll find your marketing sea legs soon enough. If we can be of service, please don’t hesitate to contact us. With the right lists and great flat-rate pricing service, we’re your one-stop-shop for direct mail marketing.
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Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
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