Looking to Increase your ROI in 2014? Dental Direct Mail Can Help
The holiday season is over and the new year has started. For many, particularly business owners, it’s the primary time to set goals for the upcoming year, and these often tend to involve at least some growth. Have you had a chance to map out your growth strategy yet? Direct mail can help you reach your goals.
Goal: Offer innovations no other practice in your local area can match.
How Direct Mail Can Help: From new technology and varied hours to better locations, there are so many different ways to innovate your dental practice today. You probably have several in mind, but the key to ensuring these innovations actually pay off is letting people know what a change you’ve made and how much it can impact their current standard of care. With direct mail postcards aimed at the right individuals, you’ll see an immediate payoff.
Goal: Reach more customers in your local area. You probably already have a solid patient list, but there are so many more potential patients out there, and achieving the right level of market concentration is a must for a growing practice.
How Direct Mail Can Help: It’s possible your message simply isn’t reaching the right people, and a good direct mail company can offer you the targeted lists you need in order to make certain the ideal audience for your services are being contacted. Letting them know exactly what you have to offer could do wonders for your 2014 totals.
Goal: Planning to offer some cosmetic services this year? Tacking on restorative procedures? Diversification is a great way to improve your practice.
How Direct Mail Can Help: Even your current patients may not know what you’ve added to the line-up, and if those services mean an entirely new audience, pairing with a direct mail marketing company to advertise to your current list and beyond could mean stronger results.
Direct mail marketing is one of the single best ways to look forward to a better ROI in the coming year, no matter what your business goals. Take a moment to review your options now.
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Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
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