Best HVAC Marketing Tactics to Heat up Sales
Do you smell it? Spring is in the air! It is a great time for HVAC contractors to ramp up leads for their HVAC business. Spring is the perfect time to execute an effective direct mail campaign. Hot days are fast approaching and HVAC postcard reminders have proven to be effective for creating brand awareness at the right time. Many consumers are receiving their tax refunds and are more inclined to spend on major purchases such as new heating and cooling systems and maintenance. Highly effective direct mail marketing is a combination of:
- mailing to a targeted mailing list,
- crafting the right marketing postcard message, and
- being consistent in direct mail advertising.
Crafting Your Best HVAC Direct Mailer
1. Choosing Your Mailing List
For new customer acquisition business postcards, you should target either:
- homeowners in select neighborhoods based on your service areas,
- neighborhoods with greater proportions of single-family dwelling units versus multi-family dwelling units.
A FREE market analysis will show your full market potential based on your preference of demographic and lifestyle attributes used to target your best customer.
2. Special Offers for Your HVAC Postcard Template
Give customers a reason to switch from their current HVAC contractor. See proven HVAC direct mail offers. Spring is the perfect time to promote heating and cooling system tune-ups and repair services. Aggressive offers have proven to garner better response rates. With a combination of the right offer and mailing list, you will acquire long-term profitable customers.
3. Mail Out Advertising Consistently
The key to an effective direct mail marketing campaign that is often dismissed, by small business advertising, is consistency. Choose a direct mail company that will proactively consult with you on the best postcard mailing practices for your industry. You wouldn’t stop training your horse after winning just one race, would you?
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Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
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