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Direct Mail ROI Calculator

Proven results, incredible success

You can use this Return On Investment (ROI) Calculator to figure out your gain or loss on the direct mail advertising campaign costs. The calculator provides the overall ROI, as well as estimates on customer acquisition, projected revenue and costs. Quickly estimate your direct mail results by providing the following information!

  • Number of direct mailers
  • Average sale or transaction amount
  • Response rate (choose from 3 options – based on national averages)
  • List type (choose from 2 list options: neighborhood or specialty)
  • Direct mail product (6 x 11, 8 x 11, 10.5 x 17)

Calculator Definitions
New Customers

This is the projected number of new or existing customers your direct mail advertising will attract. This number is calculated by multiplying the number of direct mailers by the response rate. The direct mail response rates are based on national averages according to the Direct Marketing Association.

Revenue Generated

This is the projected sales revenue you can expect from the direct mail campaign. This number is calculated by multiplying the number of new customers by your average sale or transaction amount.

Total Campaign Cost

This is the estimated original investment amount before any gain or loss. We encourage you to call or request a quote for the lowest direct mail rates, discounts may be available. This number is based on the number of direct mailers multiplied by the per piece cost of the specific direct mail product you choose.

Campaign ROI

This is the calculated return on investment, stated as a percentage. This is the return you are expected to receive after the direct mail advertisement is distributed. The ROI is calculated by subtracting the total campaign cost from the projected sales revenue earned.

ROI Percentage = (Revenue generated / Campaign cost) x 100

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