Blog

Patient Communication

Tips on establishing a positive rapport with your patients. In this 2-minute video, Dr. Mulkey explains how you set the patient expectation as it relates to clinical treatment. See a Sample Treatme...


Tracking & Measuring Marketing

Effectiveness of Direct Mail Direct mail is one of the best advertising ideas to promote your small business. Direct mail advertising is easy to track and it ranks #2 for new customer acquisition, ac...


Know Your Numbers – Key Practice Indicators

Dr. Mulkey's Learning Topics & Take-aways:You will get a sample practice management report - Dr. Mulkey's primary practice management tool. Discussion on the rise of third party write-of...


Small Business Advertising Series Part 2

Be realistic. If no one knows your business exists, no one will buy your product or service. And unless you have a great small business marketing strategy in place to attract interest, most consumers ...


New Dental Practice Growth: $100,000 in 3 Months

Learning how to successfully market a dental practice is a struggle faced by many dentists in today’s competitive marketplace. Stagnant growth is a practice in decline. Would you love to run your pr...


Every Door Direct Mail – USPS Bulk Mail

The USPS bulk mail services, known as "Every Door Direct Mail" may seem like a cost-saver initially. However, the time it will require for you to execute, you probably will spend less money for a mu...


Small Business Advertising Series Part 1

So you had an eye-opening revelation and finally got the courage to start your small business. You have an amazing new product or service and want to share it with as many people as possible. Now it...


DIRECT MAIL IS BACK…REALLY IT NEVER WENT AWAY!

  2014 Factual Figures: Direct Mail Response: Mudlick Mail | 2487 Cedarcrest Rd. Acworth, GA 30101 | Email: info@mudlick.com | Phone: 866-213-3086 Fax: 678-290-0190...


Internal Customer Referral Program

Tips on getting your team to actively promote an "Internal Customer Referral" program. The 3-minute video highlights incentive values, a referral card example, and how-to execute details. See Sample...


5 Point Checklist: Postcard Marketing Success

Achieving maximum response rates from postcard mail advertisements is not an easy feat. Delivering a great message to an audience capable and willing to purchase your specific product and/or service i...


Grow Your Practice Sales

Dr. Mulkey discusses best practices & techniques related to:Front desk skills resulting in higher patient appointments Capitalizing on current industry trends for bigger profit margin...


Dental Phone Call Skills

  How to convert a phone inquiry [audio mp3="/wp-content/uploads/2015/10/bad-dental-call.mp3"][/audio]  Dental Call Transcript Receptionist: "Thank you for calling [de...


Dental Practice Benchmark Stats

  Sikka National Dental Economic Report Released October 2014* Benchmarking data from more than 12,500 solo and group U.S. dental practices. The whitepaper illustrates trends from hundreds of k...


New Dental Marketing Strategies for a New Marketplace

Learn how to Improve your Dental Marketing Strategy through Direct Mail Advertising. Mudlick Mail's Dental Marketing Expert Brent Headley points out the key processes and tools needed to achieve R...


Dental Marketing Ideas

 The dentistry business requires smart marketing strategies to keep new and existing patient counts up. The video provides dental marketing ideas any dental practice management can use to i...


3 Marketing Tips That Will Get Patients In The Chair

Has your practice revenue hit a plateau? These tips can help you maximize your marketing spend and increase patient count. Dental practices should NEVER stop marketing and should have a well thought ...


Creating the Right Dental Direct Mail Approach

Direct mail is the perfect way to reach out to current and future patients, but if you’re not seeing the results you’d hoped for, it may be time to reexamine your approach a bit. The last thin...


Tips On How To Run A Successful Dental Practice

Define Your Uniqueness Make sure that both potential and existing patients, says Donovan Browning of Esthetique Dental Center, are aware of your practice’s unique services, treatments, etc. Define ...


Key Elements For Direct Mail Success

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Generate Millions With the Right Chiropractic Marketing

The marketing strategy experts at Mudlick Mail work with hundreds of chiropractors across North America to grow their practice profits. Because our mission is focused on building relationships and par...


9 Phone Skills to Avoid Killing Lead Conversions

 You may be spending thousands or even millions of dollars into marketing for the purposes of generating leads for your business. Regardless of how much you’re spending, it’s safe to ...


Direct Mail Remains Impactful

 Direct Marketing News (DMNews) just released an interesting article discussing how digital marketing (social, email, mobile, internet search, etc.) has changed the game and the impact the ch...


Direct Mail: Saturation Lists

  WHAT IS A SATURATION DIRECT MAIL LIST? Depending on the quantity of bulk mailers you budget for, saturation direct mail list will reach households and or businesses in a postal carrier route....


Automotive Direct Mail Testimonials

Mudlick Mail is the top rated automotive direct mail company! Why? Because we have firsthand experience in achieving the highest level of success with direct mail for auto repair shops. Our parent com...


Marketing Costs That Could Blow Your Budget

Mudlick Mail is headed into its 7th year! As I look towards future growth, it will require an expansion of the Mudlick Marketplace, inclusive of a much broader product offering and the addition of cli...


Entrepreneur: 5 Elements of an Irresistible Call to Action (CTA)

Crafting the Right CTA for Your Next Marketing Flyer Entrepreneur.com - *Having the right sales piece is crucial to the success of your  direct mail campaign. And one of the most critical aspects of...


Postcard Magnet Mailer

Postcard Marketing Ideas Direct mail postcards are a great marketing tool to bring awareness to your practice, shop, or store. One of the best postcard marketing ideas is to include a magnet on a 6x1...


Mail Marketing Produces Quality Home Improvement Leads

The economy has rebounded in the good ole’ USA! All economic considerations are headed in the right direction. That is great news for homeowners and home improvement contractors alike. According to ...


3 Ways to Spy on the Competition

Improving Your Small Business Regardless of which industry you compete in, you need to be aware of your competitive landscape. Knowing what your competitors are doing for small business marketing, sa...


Cost of Direct Mail: Price Comparison

Thinking about direct mail postcard advertising for your small business? Custom postcards are a great way to grab the attention of prospective buyers and supplement your online marketing tactics. Hand...