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Ways to Use Direct Mail in the Auto Industry

Americans love their cars, and if you work in the auto dealership industry, you know how cutthroat it can be. You have to move vehicles off your lot or you can end up struggling to stay afloat...


How Direct Mail Sells Cars

A sale is an event. At car dealerships, this is especially clear. It's obvious that a car sale requires a who, what, why, when, and how. You need a customer who knows why they want a car, which c...


MUDLICK MAIL POSTS DOUBLE DIGIT SALES, CUSTOMER GROWTH IN 2017

NEWS RELEASE January 30, 2018 For more information call: Lu Stasko 303/477-9902 (Office) 720/404-4507 (Mobile) MUDLICK MAIL POSTS DOUBLE-DIGIT SALES, CUSTOMER GROWTH IN 2017 Acworth, GA – ...


How Email and Direct Mail Are Stronger Together

In our last blog, we mentioned the evolution of marketing. It is an important part of marketing success. At Mudlick Mail, we are constantly working to stay on the cutting-edge of marketing and the...


How Direct Mail + Email = Successful Marketing

Marketing is generally like broccoli: either you hate it or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns, evaluating numbers, making adjustments,...


You Can Make Direct Mail Feel Luxurious on a Budget!

One thing that we often encounter when welcoming new clients to the direct mail industry is the assumption that making a piece of mail look "high-end" costs more. This can be quite difficult for p...


What Makes Direct Mail So Effective?

Direct mail has been around for a long time. It has been joined by video, email, and social media, all marketing channels that offer unique advantages in an age where everyone is online all the ti...


Best practices two shop owners used to prosper in their markets

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The Perfect Marketing Mix

Every industry is different. Though it may make sense to market one way for one industry, it won't necessarily make sense for another. At the end of the day, you need the perfect mixture of marketing ...


Engaging the Senses with Direct Mail

Direct mail continues to create unique advantages for businesses around the nation, and if you haven't gotten into it, this is the time. This type of marketing achieves what electronic marketing canno...


Three Elements That Make Direct Mail Irresistible

When you offer a product or service, chances are good that the people you market to will have no idea how much time, money, and energy you put into your offering. Developing a viable service or produc...


How Direct Mail Can Attract Millennials to Your Website

If figuring out how to market to your most effective audience keeps you up at night, you aren't alone. At Mudlick Mail, we pour ourselves into determining which audience is best for our clients and ma...


How Internet Marketing Gives Away Power to Mail Marketing

The digital world has made many things extremely convenient. From finding restaurants, to determining if a product is worth our money, to knowing what is happening in the world at any given moment, we...


Why Marketing Mail is Indispensable

It makes sense that the team at Mudlick Mail would be in favor of direct mail. It's what we do, after all! Like any proud parents, we think direct mail is indispensable to business success. However, s...


Direct Mail Design & Informed Delivery

Have you heard of informed delivery? Recently, the United States Postal Service rolled out a program that allows people to "preview" their snail mail. It provides its subscribers with a digital pre...


How to Keep Campaign Fatigue at Bay

You may have found the holy grail of a direct mail campaign for your business. The copy, design, timing, and list are all fine-tuned, and you continue to see great responses. Unfortunately, it doesn't...


Marketing to Baby Boomers 101

Did you know that half of all consumer spending comes from baby boomers? Unfortunately, many businesses fail to market to baby boomers, choosing to focus their budgets and energy on millennials and Ge...


Revolutionary Postcard Mailings

There’s nothing more frustrating than having a product or service you know people would need or love, to have worked tirelessly to make it a reality, and then not be able to reach your customers...


Why Our Unique Mailers Beat Zip Code Mailing

Most entrepreneurs understand that they have to spend money to make money, but sticking to a marketing budget can seem next to impossible. After investing in advertisements, if you don’t get the...


Are Your Holiday Marketing Plans Ready?

'Tis about to be the season! We're approaching November and December, the year's biggest holiday shopping days. Sure, some people do their holiday shopping throughout the year, but a majority of peopl...


Mudlick Direct Mail Vs. EDDM

As a business created to support businesses, we have a deep empathy for entrepreneurs and all they face every day. Many of them wear multiple hats, juggling several roles and working crazy hours j...


Our Superior Direct Mail Marketing

Are you considering direct mail? Every business has a marketing budget, and if those funds aren’t used effectively, staying in business can be very difficult. Deciding how to use your marketing b...


How to Make the Most of Your Direct Mail Postcards

There is nothing more frustrating than the void between you and your customers. Knowing people need your product or service but being unable to get their attention is one of the biggest challenges any...


The Importance of Customer Journeys

Whether you're marketing a service or a product, what you're really doing is creating an experience. In fact, you're creating a miniature journey for your customers with a beginning, middle, end, ...


The Importance of Direct Mail in a Customer’s Journey

We all like to say that life is about the journey, not the destination. However, if you're marketing a product or service, that destination is pretty important! You need customers to decide that w...


Essential Direct Mail FAQ

If you’re an entrepreneur, you’re a pioneer. It doesn’t matter how many people have started businesses before you; it’s your unique journey, and it can get intense. You can do everything p...


Why Paper Marketing Is Greener than Digital Marketing

Our culture is on a decades-long mission to stop cutting down trees for paper. Slowing the devastating process of deforestation drives us to recycle and go “paperless” in every area possible. ...


The Do’s and Don’t’s of Direct Mail Marketing

Are you a business owner under 35? If so, have you ever entertained the thought of a direct mail marketing campaign? We ask, because a majority of today’s young business owners have grown up ...


4 Ways to Promote Your Small Business

Owning and running a small business is not for the faint of heart. You have to wear multiple hats every day, handling a huge range of tasks, issues, and stressors. Getting the word out about your ...


What Does Visual Data Do for Your Direct Mail?

There’s a reason why ancient people communicated via pictures on cave walls, and why the world’s texts are actually made up of a bunch of little images. There’s a reason why road signs keep ...