Are Your Holiday Marketing Plans Ready?
‘Tis about to be the season! We’re approaching November and December, the year’s biggest holiday shopping days. Sure, some people do their holiday shopping throughout the year, but a majority of people will dive into gift shopping as the weather gets colder. The National Retail Federation (NRF) recommends that retailers get their holiday campaigns up and running by October at the latest. Why? Because retailers make as much as 30 percent of their annual sales during the holidays. Last year, people spent $658.3 billion on both their loved ones and themselves.
Getting the word out about your product or service as early as possible is important in order to avoid getting lost in the roar of holiday advertising later. According to Media Sales Today, 15 percent of shoppers start holiday shopping in September and 40 percent begin their shopping in October. That is right now! At Mudlick Mail, we feature an incredibly quick turnaround speed, meaning we can design and mail your campaigns quickly. We also know how important the holiday season is to many retailers, and we’re geared up to help your business make the most of the 2017 holidays! Here are some incoming milestones to prepare for:
Black Friday – November 24th
According to Adobe Digital Insights, consumers spent $3.34 billion on Black Friday in 2016, with about $1.2 billion spent on mobile devices. Consumers depend on Black Friday to be able to afford big-ticket items on their gift lists. You have an incredible opportunity here to not only reach new customers, but also to reinforce your current customer base. We can design world-class coupons for you to send to your loyal customers for spending in-store or online. If you can get customers to your brick-and-mortar location, chances are good they will take advantage of your on-site holiday promotions. You cannot afford to let Black Friday pass you by without a direct mail campaign so contact us today.
Small Business Saturday – November 25th
This is one of our favorite days of the year because we get to help small businesses grow with preemptive mail marketing. Our campaigns will spread the world about your in-store promotions. We can also leverage a loyalty program for your business, creating postcards with savings coupons and personalized letters for your loyal customers. And here’s an expert tip: you’ll probably have plenty of people walking through your store on Small Business Saturday. Set up a drawing or one-time use coupon that people can get by giving you their contact information. That way, once Small Business Saturday is over, you’ll have a bigger contact list and an enhanced business. Let us bring attention to your business with direct mail marketing campaign while there’s still time!
Cyber Monday – November 27th
Cyber Monday is a massive day for retailers because over 50 percent of holiday gifts are purchased online. Many people don’t want to wade through aisles and checkout lines, so they do their shopping from their couches. You need to be ready. Make sure your site features beautiful images, detailed product descriptions, and readiness for higher traffic levels. We also recommend you send out a direct mail campaign with promotions consumers can use online. While they will receive plenty of online promotions in their emails, you can stand out by sending snail mail in addition to email promotions.
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Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
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