4 Ways to Promote Your Small Business
Owning and running a small business is not for the faint of heart. You have to wear multiple hats every day, handling a huge range of tasks, issues, and stressors. Getting the word out about your business is crucial to its success, and it can be an overwhelming task. It can also be very expensive. Where do you even start?
You generally won’t find success as a small business unless you have a website, but that’s the minimum. Whether you sell goods or provide services, a website gives prospects a place to go and learn more about what you can offer them. However, as we said, a website is the minimum. You can’t wait for customers to come to you; you have to reach out and spread the word about your business. This can seem like an expensive, confusing task. How do you get people to visit your website and become viable leads? Read on for some options and to learn why direct mail marketing is your most powerful tool.
Leverage social media
- Social media is a great starting point for getting the word out because it’s free to start. You make your profiles and can instantly interact with your customers. You can direct them to your site and your products or service. You can also use your social media profiles to network with industry peers and research new employees. The better your content is and the more users share it, the higher your site will rank in Google searches, which just benefits your business more.
Consider email marketing
- As we said before, you cannot sit in your storefront or website and wait for customers to come to you. Email marketing tools like newsletters, coupons, and specials can mean the difference between an abandoned store or restaurant and one that’s bustling happily. You can encourage people to sign up for your email list by offering a raffle or discount. When you keep your customers engaged, you don’t have to work as hard to sell things to them! That being said, email marketing is not sufficient by itself because people tend to ignore marketing emails. Direct mail marketing will give you an edge that the internet cannot.
Engage in-store customers fully
- If you have a brick-and-mortar storefront, be sure to create a digital one, too. We aren’t just talking a website; you can use texting to implement loyalty programs and more. One particularly effective way to get people from your physical store to your online store is the usage of QR codes, which take people to your website with a simple scan. QR codes are also effective for mass mailing, because they help people move from a piece of cardstock to your website.
Invest in direct mail marketing
- People will tell you to do all you can on the internet, but if you want to get a step ahead of your competitors, you have to think outside the box. You need to approach your customers from a different angle and using a different form. Direct mail marketing empowers you to send physical advertisements to your prospects and leave their bursting email inboxes behind. While some people have prematurely buried direct mail as an outdated form of marketing, email has actually given it a second wind. How? People get so many marketing emails, they get numb to them. Emails have actually elevated physical mail to a higher place than it has ever been. If you aren’t taking advantage of this, it’s time to start.
Giving your business the chance to take flight and grow takes a big investment of time, effort, and money. The good news is that you don’t have to do it alone. The experts at Mudlick Mail are passionate about identifying your business’s key prospects and bringing them in for you. Contact us to learn more about what makes us the best in the industry!
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Compared to emails sent to existing customers, direct mail has 30X
the chance of receiving a response from the customer.
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