2015 Top Direct Mail Response Rates
Source: The Direct Marketing Association Statistical Fact Book 2015
The World’s largest trade association dedicated to advancing and protecting responsible data-driven marketing has released the 2015 direct mail response rates. These facts identify that direct mail has power to create response and is a workhorse for many business types such as B2B (business to business) and B2C (business to consumer). Bulk mailers partnered with other marketing strategies can create an incredible response from formats such as envelope mailers, catalogs, postcard mailers and many more.
To learn more about the response rates you can achieve, call 866-213-3086 or click here to fill out a contact form.
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Compared to emails sent to existing customers, direct mail has 30X
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