A recent study of social media trends tracked the conversations occurring in social network settings…

Mudlick Mail eNewsletter

RSS Motor Age Blog

  • Making Money a Different Way
    Making Money a Different Way   The auto service industry has changed tremendously over the last decade. With better-built cars on the road, the type of work shop owners do has shifted from repairs to maintenance tasks. In the past, 80 percent of the cars that came through our shops were broke cars, while 20 percent were there for preventative maintenance suc
  • Interview Questions
    Finding quality employees who want to grow with your shop is one of the biggest challenges shop owners face. While there’s no secret formula when it comes to hiring, I find that asking the right questions during the interview process can help identify workers who will rise to the top or weed out those who may not be the right fit. For example, I ask potentia
  • Building a Better Offer
    Including an offer on a postcard mailer can really help increase the response rates from your direct mail campaign, but not all offers are created equal. Simply throwing out a discount isn’t always the best way to drive traffic to your shop. Not all of your shop’s customers are going to consider the same thing valuable, so how do you come up with an offer th