When anyone decides to open a business, be it a small one or something on a larger scale, it is usually because they have a particular affinity or talent for the specific goods or services in question.  They want to devote their life to the pursuit of bringing those goods or services to the masses.  Often when people dream of opening a business, they focus on the good they will bring to the community and don’t think about how potentially difficult it can be to get the word out about their company, as advertising is not really something that most people are interested in or have experience with.

One of the easiest ways to advertise a new business is to work with a direct mail advertising company. They’re experts in creating widespread awareness for your new business.  They know what needs to be done to launch a massive campaign to not only make the community aware that a new business has opened, but also to bring customers through the doors of the business.  It’s not enough to simply hang a large “Grand Opening” sign and hope that people show up, especially if your business is not located on a main thoroughfare.

A direct mailing company will be able to tell you where to send marketing flyers, how many to send, and what they should include for optimum results.  While marketing flyers in general can be helpful, the experts know that the key to maximizing their effectiveness is to carefully target the right message to the right audience.  For example, you don’t want to send mailers advertising a senior citizen’s discount to a college dorm.  It’s a waste of money, time, and effort.  Direct mailing companies have lists of people living in the area and can help you decide on your best audience. Want to target those who are new to the area? No problem. Need to reach families with small children? A direct mail company can help there too.  These things can help you focus your advertising on those key people who will really enjoy what your business has to offer.

Another great benefit of working with a direct mail company is that you can often include your advertisement in a bundle of advertisements from other companies, often called “shared mail.”  This can cut your expenses down, as you will split the mailing costs with the owners of the other businesses.  It can also be useful to use this method because your advertisement is will be visible as part of a larger group than a single card or flyer on its own.

There are many difficulties that can come with owning a business and each type of business has its own set of challenges.  In order to successfully run a business, owners need to focus on these areas of trouble and not have to worry about advertising and getting business.  Such work should be left to the experts of a direct mailing company, eliminating one area of worry.

Leave a Reply



Mudlick Mail eNewsletter



RSS Motor Age Blog

  • Making Money a Different Way
    Making Money a Different Way   The auto service industry has changed tremendously over the last decade. With better-built cars on the road, the type of work shop owners do has shifted from repairs to maintenance tasks. In the past, 80 percent of the cars that came through our shops were broke cars, while 20 percent were there for preventative maintenance suc
  • Interview Questions
    Finding quality employees who want to grow with your shop is one of the biggest challenges shop owners face. While there’s no secret formula when it comes to hiring, I find that asking the right questions during the interview process can help identify workers who will rise to the top or weed out those who may not be the right fit. For example, I ask potentia
  • Building a Better Offer
    Including an offer on a postcard mailer can really help increase the response rates from your direct mail campaign, but not all offers are created equal. Simply throwing out a discount isn’t always the best way to drive traffic to your shop. Not all of your shop’s customers are going to consider the same thing valuable, so how do you come up with an offer th

Archives