There are lots of reasons all of your customers need an air conditioning tune up. Whether they’re looking to save some cash on their energy costs…

You may still be feeling that chilly wind, but summer really is on its way soon. It’s never too soon to start planning your summer promotions,…

The marketing mix is getting more complex  than ever. Whether you’re looking to include email marketing, pay per click, direct mail , or you’re just not…

Looking for the perfect way to fit direct mail marketing into your already stretched marketing budget? Mudlick Mail has the solution: all-inclusive postcard pricing! It’s the perfect…

What does it take to get someone new through the door of your automotive repair shop?  You know your regular customers can be counted on again…

Direct mail advertising can be an amazing part of any marketing mix, but if your last mailer didn’t quite perform the way you wanted it to,…

Holidays can be the perfect time for brand new marketing campaigns, and while many companies launch new ones around big holidays like Christmas, Easter, and Independence…

St. Patrick’s Day is easily one of the best holidays of the year. Whether you have any Irish heritage, you find yourself sporting green, heading to…

Looking to improve your response rate to your next direct mail campaign? There are lots of great techniques and tools you can use, but one of…

Driving new patients to your practice is getting more difficult by the day. When you really want to increase your ROI numbers, where do you turn?…



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RSS Motor Age Blog

  • Making Money a Different Way
    Making Money a Different Way   The auto service industry has changed tremendously over the last decade. With better-built cars on the road, the type of work shop owners do has shifted from repairs to maintenance tasks. In the past, 80 percent of the cars that came through our shops were broke cars, while 20 percent were there for preventative maintenance suc […]
  • Interview Questions
    Finding quality employees who want to grow with your shop is one of the biggest challenges shop owners face. While there’s no secret formula when it comes to hiring, I find that asking the right questions during the interview process can help identify workers who will rise to the top or weed out those who may not be the right fit. For example, I ask potentia […]
  • Building a Better Offer
    Including an offer on a postcard mailer can really help increase the response rates from your direct mail campaign, but not all offers are created equal. Simply throwing out a discount isn’t always the best way to drive traffic to your shop. Not all of your shop’s customers are going to consider the same thing valuable, so how do you come up with an offer th […]

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